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Consider the process of working with Marketing Results. The Marketing Assessment—the Jump Start to Success The Marketing Assessment. This provides a full view of your organization’s marketing needs, noting your strengths, weaknesses, opportunities and other concerns. This assessment is thoroughly comprehensive, and serves as an excellent blueprint for activity for the following twelve to twenty-four months. It also includes a very specific timetable for achieving specific key objectives. The assessment provides specific estimates for various recommended marketing projects, as well as recommendations if the organization wishes to use internal resources to complete projects. Assistance with Marketing Materials. This could include creation of text (and creative briefs for graphic artists) of any relevant marketing materials. Marketing Results can execute marketing materials, but prefers to use the client’s current vendors whenever possible. Clients are never under an obligation to use Marketing Results to create specific marketing materials. Ongoing Marketing Support. You meet with your Marketing Results professional to assess progress achieving important goals. In many cases we may discuss interim goals in phone meetings between the monthly appointments. Each meeting is followed by a set of notes, including commitments and deliverables for the next meeting. This is often a crucial point of accountability. The ultimate goal for Marketing Results: Replacement with a full-time Marketing Director, when the organization grows to a sufficient size! Marketing Results has been replaced for this reason, by a number of organizations.
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